There’s a huge number of terms that are nothing more than marketing. Doggy daycare, for example, is no different from a kennel. It’s a place where you take your dog when you can’t watch them for a while, and you need to hire someone else to watch them for you. Doggy daycare is just a more pleasant sounding term that escapes certain negative connotations.
Executive assistant is another great example. It’s not much more than a secretary. The duties of an executive assistant may be a little more encompassing, but at the end of the day you’re still filing paperwork, making phone calls, typing up documents, and passing around memos.
Yet executive assistant sounds much more interesting and important than secretary, so people prefer to use that as a job title. It’s a way to make things sound like it’s more important than it is, or perhaps a way to bypass certain legal or policy guidelines involving certain kinds of jobs.
Some terms, however, may sound like marketing terms but are not. A great example of this is a garden designer. If you’re at all familiar with landscaping, you can probably already tell what the difference is between a garden designer and a general landscaper.
Yet if you’re not as aware of the details of landscaping, you may not really understand what the difference is. You may not even understand how a landscaper differs from a normal, ordinary gardener!
There’s nothing wrong with this, it’s just a matter of not really having a good idea of what the details are. Which means you may not have any idea about selecting a garden designer.
A landscaper is someone who not just tends the garden and the yard, but actually sets up the yard and garden. They’re capable of actually hauling out sections of the yard in order to install flower beds, shrub beds, sod, and other yard and garden installations.
In addition, they tend to know about irrigation systems, and are capable of installing them. Landscapers are who you hire when you want to actually set up a full yard, not just a nice garden bed but also any garden structures.
So how does a garden designer differ from an all purpose landscaper? Garden design is a specialty of landscaping. A landscaper is something of a lawn and garden architect, capable of building an entire lawn structure.
A garden designer specializes in the creation of gardens. They don’t just know how to do all the installations a landscaper might know, but they also have a huge library of knowledge involving the different kinds of plants and flowers that you can put in a garden.
They’re capable of ensuring that your garden is easy to tend, and not only looks nice but also is planted in such a way as to maintain plant health. In addition, they’re fully capable of building a new garden from the ground up, flattening out a section of the yard and tilling the soil in order to ensure that it’s ready for planting.
So now that you know the difference between a garden designer and an all purpose landscaper, how do you go about selecting a garden designer?
Can you just hire a general purpose landscaper and ask if they have garden design training? That is one option, but it might not be as simple as that. If you want to go about selecting a garden designer, you’re going to need to do a good amount of research.
First and foremost, you should head to the internet. Head to your preferred search engine, either Google or Bing, and type in the name of your city and search terms such as “landscaping” and “garden design”.
This will give you a huge number of different websites. Some of them will be from landscaping companies, and their websites will generally tell you if they specialize in garden design. After all, garden design is the kind of specialty that a landscaping company can charge a little bit more money for, so they’re more than happy to tell you about the service!
Don’t just look for landscaping companies that offer the services, though! Make sure you’re also tracking down customer reviews. When you’re doing your internet searches, you’ll be able to find the reviews of people who have hired the various companies in the past. You can then find out how well the companies did, and how satisfied the various customers are with the job.
Make sure to read more than one review! It’s unfortunate, but there are people who will decide to leave negative reviews for incredibly ridiculous reasons, even going so far as to lie on the review to make the company sound worse than it is. So read multiple reviews so that you can get a well-rounded idea of what the company is like.
You can also call the various companies and get an estimate. Some companies will even send a person out to take a look at your lawn and garden, and talk specifically with you about what you want done and how much it will cost.
Don’t just pick the cheapest estimate! If a company is working for especially cheap, it’s usually because they know they’re not going to do quality work.
Otherwise, hiring a garden designer is nothing more than being ready to tell them what you want. Make sure you do your research, and make sure you’ve got an idea of what you might want, and you’ll be happy with your selection.